97% of SMBs think CRM’s important?!

This week:

• SMBs like CRMs

• Multichannel marketing leaders = challenged!

• 1 day, 2 new GMs

SMBs like CRMs

Are you the 99%?

Statistically speaking, it’s almost 100% likely! According to Forbes, less than 1% of businesses in the USA are not SMBs.

Great. So you’ll want to know the results of a new survey of 1,000+ SMBs commissioned by airSlate:

• Humans rule, but machines do not drool—Humans did 66% of tasks, machines did 34%

• Pandemic-era software bloat is subsiding: 50% of SMBs said they’re using 10 or less apps

• 97% think CRM’s important—that corroborates an earlier survey which found 91% of SMBs with 11+ employees use a CRM

• Two-thirds are using digital signatures

• Document automation was important to 44.1% of finance and 41.2% sales teams

And sorry to the haters, but a whopping 94% of those surveyed are optimistic about new tech and automation. Just 15% expressed concern about being Ex Machina-ed out of a job.

Tired of stats yet? Just wait, there’s one more to set us off.

90% of SMBs wouldn’t say no to a little hand-holding during setup.

Moral of the story: if you're selling automation, be a dear and throw in some stellar customer service and training.

The Week @ CRM.org 

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Affinity CRM Review. Of deals, emails, and AI power.

SugarCRM Review. An up-to-date look at the legacy CRM.

SuiteCRM Review. Thinking of ditching the black box for open source swagger?

Multichannel marketing leaders = challenged

Last time we showed you a Magic Quadrant, it had leaders, visionaries, and niche players. But zero challengers.

But times change, my friend.

Iterable was just named a challenger in Gartner's Magic Quadrant for Multichannel Marketing Hubs. For the record, they do CRM and communication software, backing the likes of DoorDash and Volvo.

What's this based on, you ask? Their vibes and execution, of course!

Gartner said the sauce behind challengers like Iterable boils down to customer love and support. And speaking of love letters, Iterable also got a high-five from Gartner last December as a “Customer’s Choice Vendor.”

Some Director of Growth even gushed about how Iterable is basically like the iPhone of marketing tools—easy, chic, and all that. Happiness is a warm computer running Iterable (maybe).

Andrew Boni, Iterable’s big boss, credited “rapid implementation of innovative AI features within [their] platform.”

The only problem: Iterable might get lonely being the only dot in their quadrant. Might I recommend a book club?

Monday.com gets 2 new GMs… for hybridity’s sake

Monday is getting a new GM for North America. They made this announcement on a Tuesday, but I digress.

It’s gonna be Jamison Powell. Apparently he’s been 10x-ing the size of sales and nearly 2x-ing revenue each year in his former incarnation as VP for the Americas.

This just in: he’s also been anointed first-ever Senior VP of Sales. Yeesh, someone give that man another office.

On the very same Tuesday, Monday announced Dean Swan would be the new GM for Asia Pacific & Japan (APJ). He’s been a good scaler as well. For example, he grew the org’s Australia’s team 20x.

Between you and me? This 2x-ing on GM stock is part of Monday.com’s elaborate strategy of "divide and conquer", or as they call it, a "hybrid regional model.” But let's get real, it's all about tailoring strategies for different market needs and trying to please customers in a hyper-competitive market.

I mean, Monday.com now has over 186,000 customers. Sustaining that takes a lot of virtual handshakes and witty ripostes. Localized ones.

This Week’s Deals

Special 20% off FreeAgent CRM!

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Get HubSpot CRM for free!

Tasty Tidbits

CRM blips from around the web

Conversica wins at Salesforce Partner Innovation Awards. They clinched in the “Manufacturing, Auto & Energy ISV” category by nurturing and warming up leads for Leica Geosystems.

Mobileforce gets some bigger clients. The RevOps-as-a-service vendor also saw 3x more customers year on year.

Habu partners with NCSolutions. Data clean room software meets consumer purchase data, with applications for CRM and more.

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