Einstein AI Set to Pack More Automation Power Than NASA 🚀

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Salesforce launches a raft of new Einsteins (for marketing and commerce)

So much Einstein-ing, so little time. 

At the Connections conference in Chicago last week, Salesforce announced a beefy set of updates to the Einstein 1 platform. 

The focus? AI and data tools for marketing and merchants—and this time, it feels like the House of Benioff is throwing more tech into the launch than NASA.

This is one of the most powerful updates for marketers and merchants yet and it will allow you to automate everything from campaign briefs to that pesky personalized content.

And, if you thought personalization was just about knowing someone’s name, Einstein's Personalization is about to school you.

There are plenty more features there, such as AI-assisted personalized content and promotions and AI-assisted SEO recommendations for busy merchants. You can find out all the details, as well as the release date, on the link below.

CRM and CCaS, a tale of two bickering buds

Here’s the sitcom pitch: CRM and CCaaS are two frenemies, acrimonious yet inseparable in the tech world.

The wacky twist? They’re perma-roommates.

A new Forrester think piece explains how this actually happened IRL.

Dive into the quirky evolution of CRM and CCaS from separate paths in the '90s to becoming integral, if bickering, partners in today's cloud ecosystem.

Discover how Salesforce's 'Voice' and Genesys's integration are reshaping their roles, turning competition into collaboration—even as they keep an eye on each other's lunch.

However, going forward, more deliberate, defined approaches to integrating the CCaS and CRM are probably the deal. Less ad hoc, more… high-fiving around the clock?

Learn how brands navigate this complex relationship and what the future holds for these tech giants.

The Week @ CRM.org

Construction CRM. Construction without CRM is like carpentry without a tape measure—sure you can eyeball it, but is that really the move?

Customer Service CRM: Why You Need the Best. You could settle for good customer service, or you could notch it up to memorably good.

🌸 Weekly Bloom 🌸 

Having a Growth Mindset. According to Carol Dweck, there are two basic mindsets: “fixed” and “growth.” Can you guess which one’s preferable?

Astronomical Assets 💸

Significant moves from last week